Presently located in various hot spots in Vancouver, I must admit, Guu has really come a long way as an innovator and trailblazer.
An enthusiast of their work since their first project on Thurlow, I find myself regularly frequenting their restaurants. My favourite being the one on Robson Street. Downtown Vancouver is a residing place for many native Japanese and Koreans whose agenda is to learn the English language. This undoubtedly explains the string of Japanese/Korean restaurants and internet cafes that clutter the tip of Robson, in hopes of catering to their own in comfort. Though I am quite certain that they are not worried about this competitive atmosphere by the looks of groups of people crowding impatiently (in the cold no less), outside of their establishment.
Stepping in the restaurant as a first-timer, one perhaps will be slightly taken aback by the boisterousness of jovial staffers shouting orders across the room. Their style is Izakaya, meaning a Japanese style bar popular for after-work drinking. So no need for the pretentious etiquette and structure of dining in a traditional sushi house. Their fame, spread like wild-fire has caused emulation in a few other restaurants in the Downtown area and even one in my small surburban city.
The interior is nothing fashionable and will not leave you in awe. Helps in minimizing distractions and gets straight to the point.
Is the food good? The simple and boring answer is, Yes.
The variation in their food offering is their potent lure in achieving a customer's continuous return. Their menu is vast in a manner which I favour in comparison to my previous review of Havana Cafe, in which case they do not veer away from their Japanese roots. Select from their 'Specials' menu or from their Ala Carte menu. From their Ala Carte menu, order the Japanese-style pizza, 'Takoyaki' (octopus balls, no pun intended), Beef sashimi (carpaccio-style), Spicy Sharks' Fin, Baked Oysters and potatoes in cream sauce covered in cheddar (highly temptable isn't it?) If these don't whet your appetite (I am appalled), but not to worry, order their dry-fried Udon noodles (Kimchi Udon is my pick.)
Dazzle
Unshackle yourself from too-comfortable staples and order from their 'Specials' menu, I assure, they won't disappoint you. Constant monthly variation in their 'Specials' keep customers on the edge of their seat. Dishes come in small yet satiable portions, works well for those who are calorie-counting. Food is fusion and creative, well worth the price as long as you don't order any alcohol. Try their different-flavoured Japanese soda. Atmosphere is informal and a touch rowdy, so don't worry about people giving you dirty looks, chances are, they're probably drunk as well.
Frazzle
Showing up at peak dinner time is a wrong move, face the same fate as other hordes of people and wait up to 1.5 hours. Preferably go before 6:30pm or after 9pm. Otokomae (one of the other chains) is big enough but Guu with Garlic on Robson is a little tight, not too great if you have a large party. A secret to share: I once knew a friend who worked there who said she would never bring herself to eat any of their food, explaining that since she knew how the food was prepared she couldn't put herself through it. Something to keep in mind, though I have not had any mishappenings from dining there.
Overall:
$ $
8/10
Guu
1698 Robson St
Vancouver BC
604-685-8678
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PS. I apologize for not having any pictures. I will try my best to go there again soon (maybe with my parents?) and entertain you with captures of their food. Hope this entry still managed to amuse you.